Essay on The Use of the Computer - 782 Words

In general, computer is a machine that manipulates data according to a list of instructions. Computers can be found in various forms such as personal computers, calculators and mobile phones. They are utilised in places like houses, offices, and schools. The invention of computer symbolises the advancement of technology in mankind. Furthermore, computer has made our life easier. We would not have achieved what we have today if computer was not invented. It is difficult to identify which was the first computer invented. This is because the term computer has been subject to varying interpretations over time. The meaning of computer changes as time passes by, thus making it difficult to interpret the accurate meaning. Originally, computer†¦show more content†¦The students are able to pay more attention to the lessons and exercises given through computer as it is animated. Besides that, we can solve a mathematic question using a computer or calculator. We can get the answer fast and accurately instead of wasting time to redo the question a few times to get an accurate answer. Computer is also a source of entertainment. We can use computer to entertain us besides doing work or study. We can choose to play fun computer games, listen to our favourite songs or even watch exciting movies. These will keep us entertained during our free time. In this way, computer can help us to release stress. We can always use the computer for play when we are stressed up and then continue work. This can be said as killing two birds with one stone! Although computer has a lot of benefits, computer also has drawbacks as nothing is perfect in this world. As computer is a part of our life, we tend to store private information in computer. Some inconsiderate people will try to hack in our computer to get the data files or send in viruses to destroy our data files. Those who got the data files will either broadcast it in the internet or use it to threaten the owner. Fortunately, thi s problem can be curbed using a secured firewall program and a good antivirus program. As computer is used worldwide, children and teenagers are also usingShow MoreRelatedThe Uses Of Computers1170 Words   |  5 Pagesfall into three main categories: Hardware, the equipment that agents use Software, the user interfaces that the agents use Training, probably the most important toolkit an agent can have Hardware Perhaps the best place to start is with the most simple equipment. The price of computers has fallen substantially over the past few years, so big gains can be made from a relatively meager expense. Inadequate, low-quality computers influence users badly in two main ways. The first is the difficulty ofRead MoreComputer Phones : Portability, Uses And Use Of Computers951 Words   |  4 PagesIve been told that the greatest ideas solve problems that we didnt know we had, but Im not sure tablets have solved much for me. I can say netbooks have been very useful when they have good battery life, but I have many uses for laptops that are more portable. To me, portability and function are key. A netbook is an improvement over a laptop because theyre not very expensive, easier to carry around, and are just as functional for most office work. Tablets, on the other hand, occupy a strangeRead MoreUse of Computers in Education1199 Words   |  5 PagesUse of Computers in Education Computers have become an inseparable part of our lives to a great extent. Particularly in the field of education, their uses are manifold. Let us understand them further. Over the years, computers have changed the way the world works. They have proved to be an asset not only for the corporate sector, but also in other sectors such as medicine, architecture, communication, research, sports and education. Speaking of which, computers have taken over the field of educationRead MoreComputers for Personal Use1162 Words   |  5 Pages* A  personal computer  (PC) is a general-purpose  computer, whose size, capabilities, and original sale price makes it useful for individuals, and which is intended to be operated directly by an  end-user  with no intervening computer operator. * Software applications for most personal computers include, but are not limited to,  word processing,  spreadsheets,  databases,  Web browsers  and  e-mail  clients,  digital mediaplayback,  games, and myriad personal productivity and special-purpose software applicationsRead MoreUse of Computers in Pharmacy3899 Words   |  16 PagesPharmacy Students’ Computer Experience and Attitudes James W. Tysinger Office of Medical Education, University of Texas Southwestern Medical Center at Dallas, 5323 Harry Hines Boulevard, MC 9065, Dallas TX 75235-9006-9065 Edward P. Armstrong College of Pharmacy, University of Arizona, Tucson AZ 85721 The purpose of this study was to determine first-year doctor of pharmacy students’ computer backgrounds and attitudes. Fifty students completed a survey that assessed their computer experience, typesRead MoreUse and Abuse of Computers5450 Words   |  22 PagesUSE AND ABUSE OF COMPUTERS IN THE WORKPLACE by Bob Gregg Boardman Clark LLP One South Pinckney Street, 4th Floor P. O. Box 927 Madison, WI 53701-0927 Telephone (608) 283-1751 rgregg@boardmanclark.com Our major form of workplace communication is becoming electronic. People do not have faceto-face, oral conversations. Email is taking over. It is fast, efficient—and dangerous. Employees just rip off an email with far less thought or editing than a letter. The e-system has replaced the break roomRead MoreEssay on Use of Computers in Medicine919 Words   |  4 PagesUses of Computers in the Medical Field By: Tashauna Roberts Introduction In today’s society, there is a wide range of computer use. Almost everywhere you go today you are required to have some sort of basic understanding of how a computer is operated. In my report, I am going to tell you how computers are used in the field of medicine. There is a wide variety of use and need for a computer in the medical field. Their uses include storing patient related data, scanning and imaging the body, andRead MoreHealth Effects of Computer Use1645 Words   |  7 PagesHealth Effects of Computer Use Introduction Over the years, there has been a large increase in the use of computers as the world is evolving. In my study, the objective is to emphasize on the health effects of computer use in working environments and domestic homes. The speed and effectiveness of computers has made a good number organization and businesses depend on the equipment. When the computer was first introduced it was mostly used by adults. In the present day, there have been an increasingRead MoreEssay On Uses Of Computer In Marketing942 Words   |  4 Pagesusage of computers by Marketing managers has supported and has provided various opportunities for computerizing new areas of marketing and for linking it with other functions of the organization. Further computerization of manufacturing and other engineering tools leads to proportionally smaller productivity gains. (Mike, 2005). As a report in Wall Street Journal (June 29, 1999) a study of K-Mart that marketing and sales functions will result in 30% total expen diture in installation of computers andRead MoreThe Use Of A Computer Or Itc System1188 Words   |  5 PagesRansomware is a malware that restricts the use of a computer or ITC system, displays a message on a computer screen that states the system has been locked or encrypted and that the only way to re-gain the use of the computer or system is through the payment of a ransom which is often $200-$400 (United States Computer Emergency Readiness Team, 2016). This type of attack can install other malware as users attempt to click out of the message screen or to follow the directions which tell the user to

Analysis of The Love Song Essay - 656 Words

The Love Song of J.Alfred Prufrock In the poem, The Love song, written by T.S. Elliot, J Alfred Prufrock is a man who is very lonely and insecure. He goes throughout his life wishing for a change, but never stepping up to the plate and actually making a change. The title of the poem portrays to the reader that the poem is going to be full of love and romance. The reader soon found out later that the poem is just the opposite from the title, a sad, lonesome man who is not only lacking love, but also lacking self confidence and self esteem. The Story of Prufrock starts out with him deciphering with himself if he should make this â€Å"change† in his life; he has always been a loner who only observes the world, instead of joining it, but†¦show more content†¦This lowers Prufrocks self esteem even more, just because of the meir thoughts of a women. Another literary device is used when eating a peach is symbolized as being the â€Å"change† or the â€Å"goodâ €  that prufrock never took hold of. He says â€Å"Do I dare to eat a peach?,† because if he eats the peach it could get messy, just like if he tried to change, it could be difficult. The attitude of the Prufrock is very depressing and sad. His attitude is almost as if he feels so sorry for himself that he expects other people to make a change for him, instead of getting out into the world and making a life for himself. The Author makes Shift changes in the poem when he asks the question â€Å"Do I dare?† This changes the attitude for a while because his thinking goes from â€Å"no I’ll never be able to change† to â€Å" well should I at least try to?† This attitude change soon ends when he decides that no one will ever notice him, so what is the point? While looking back at the title, the reader realizes that the poem was definitely not over love or relationship, but the lack of love and relationship. This man Prufrock was a lonesome and depressed man with nothing to live for, and what the author is trying to get across to the reader is to not live his or her life like this man. Live life by making choices and changes every day to become the person his or her were made to be; don’t live in whole and just watch from the outside, get out andShow MoreRelatedLove Song Analysis2033 Words   |  9 PagesLove is â€Å"an intense feeling of attraction†. This is how Webster’s Dictionary defines love. It is much more complicated than that though, or maybe we just make it out to be more complicated, either way it’s hard to explain. A few words that characterize love for me are sacrifice, safe, comfortable, commitment, selfless, trust, and bond. Love is more than just a word, it’s an action. It is accepting and appreciating someone for who they are regardless of their flaws and trusting that you’ll stick byRead MoreAnalysis of the Song Runaway Love Essay1527 Words   |  7 Pagesâ⠂¬Å"Runaway Love† Ludacris does a remarkable job of portraying his message about the struggles that some adolescents are faced with. â€Å"Runaway Love†, by Ludacris, featuring Mary J. Blige (2007), represents the theme of struggle through hip-hop and rap music. It is about little girls who are â€Å"stuck up in the world on their own.† They have to take care of themselves because the people they are around do not care about them. They range from nine to eleven years in age, and their goal in life, at such aRead MoreThe Love Song Of Alfred Prufrock Analysis1803 Words   |  8 PagesTo many, the allure of poetry lies in the chance to draw our own understandings and conclusions. In this paper, I will be discussing T.S Eliot s The love Song of Alfred Prufrock† in comparison to Allen Ginsberg s A Supermarket in California. The first poem, The Love song of Alfred Prufrock by T.S Elliot, talks about a man who is quite doubtful and insecure about himself who kept questioning whether or n ot breaking out of his comfort zone was worth it. The second poem, A Super market in CaliforniaRead MoreAnalysis Of Love Song By Alfred Prufrock747 Words   |  3 Pageswill warm me.† (7 Years, Lukas Graham). Being old questions arise about the achievements made, what to do next, what is the meaning of life, is loneliness enviable? T.S. Eliot a poet from the early 1900’s suggests answers to these through his poem Love song. The text is told through an elderly man named Alfred Prufrock, he is questioning his own life about what he has done and fail to do with the time he has been alive. Feeling sorry for himself Prufrock suggest answers and reasonings to what it reallyRead MoreAnalysis Of The Love Song Of J. Alfred Prufrock1386 Words   |  6 Pagesâ€Å"The Love Song of T.S Eliot† In â€Å"The Love Song of J. Alfred Prufrock† the reader can clearly understand that T.S Eliot is straightforward as one can get within a poem. In the beginning of the poem, one can infer that Prufrock is being used as a facade to convey Eliot’s inner self who is an introvert that doesn’t quite fit in with the modern day society. â€Å"Prufrock† sees his personal life as a burden that he cannot mend while he tries to conform into the middle class society that everyone views asRead MoreRhetorical Analysis : `` Love Song `` By Steven Tyler Essay1662 Words   |  7 PagesRhetorical Analysis Etched deep in the spirit of every person are the memories of life altering-mistakes. For most people, these mistakes devastate their life permanently, but for a select group, the impact is breathtaking. The idea that one huge mistake could lead to mind-boggling success is the type of story one only reads about. World-renowned rock band Aerosmith’s success story is undeniably one of the greatest of all time, but it didn’t come without massive failure. Steven Tyler, the lead singerRead MoreLiterary Analysis Of The Love Song Of J. Alfred Prufrock Essay1336 Words   |  6 PagesA Literary Analysis of T.S. Eliot’s â€Å"The Love Song of J. Alfred Prufrock† T.S. Eliot was one among few poets and authors that dominated the years between the First and Second World Wars. Eliot showed his use of modernism techniques through â€Å"The Love Song of J. Alfred Prufrock†, creating a powerful reputation around the world, particularly as a member of The Lost Generation in the 1920s. Eliot moved to and settled in London where he worked with famous poets including Ezra Pound, and published hisRead MoreCritical Analysis : The Love Song Of J. Alfred Prufrock895 Words   |  4 PagesEssay Two- Critical Analysis Writing a critical analysis is diving into the text. Readers must break down all parts of the text and pin pointing the author s purpose for the writing. A very challenging poem to analysis is T.S. Eliot’s â€Å"The Love Song of J. Alfred Prufrock†. It has been declared that â€Å"The Love Song of J. Alfred Prufrock† started that Anglo-American modernist movement with poetry. The poem was the first poem with American poetry to flow free verse. At the time, it was deemedRead MoreLiterary Analysis Of The Love Song Of J. Alfred Prufrock1497 Words   |  6 PagesLiterary Analysis of The Love Song of J. Alfred Prufrock The human psyche has perpetually been characterized by a nagging sense of doubt. When one makes the decision to follow through (or, rather, not follow through) with an action, it is unlikely that he does so without questioning whether he made the right choice; this is recurring theme in literature, evident in works such as Crime and Punishment and A Separate Peace. T.S. Eliot’s The Love Song of J. Alfred Prufrock explores the universal natureRead MoreAnalysis Of The Poem The Love Song Of J. Alfred Prufrock1529 Words   |  7 PagesAnalysis of the setting of the poems â€Å"The Love song of J. Alfred Prufrock† and â€Å"Something Whispered in the Shakuhachi† â€Å"The Love song of J. Alfred Prufrock† and â€Å"Something Whispered in the Shakuhachi† are poems written by T.S. Eliot and Garrett Hongo correspondently. Both poems put a great emphasis on the depiction of the narrator’s emotion. The poems are focused on feelings and emotions of their narrators. At the same time, it should noted that a lot of attractive in both poems is given to the setting

Government Regulation And Business Relations - Myassignmenthelp.Com

Question: Discuss about the Government Regulation And Business Relations. Answer: Era of Liberal economics is over: Keating seeks nation-building This article has been published on May 6th, 2017 and author were Troy Bramston. There has been a new model generated by Paul Keating for the renovation of the liberal economics. This is done so that the government is led in the new age of investment in the nation-building infrastructure. The liberal economics has caused a dead end. Thus it is a time that there is a return to the investment by the government. There has to be the maintenance of the demand equation between the government and the private. The government that is clever is capable of selling the assets to the private market. Infrastructure in demand equation for both government and private are missing nowadays. This new regulation will help to enhance the growth of the economy, jobs and the living standard of the people. This policy has to be applied now so that the reformation takes place and will help to create vast amount of wealth for the economy of Australia. There is a requirement of a consolidated budget by the gove rnment for the application of this new policy. The governments have to have a role in the initiation of the investment of the private capital and setting up of the infrastructure and then selling it to the superannuation finances. The primary problem is that the people are not willing to learn these new policies. The main challenge is to deal with the shortage of investments in the instruments that will shape the cities. The moderation is required on the recurrent expenditure. Bramston, T. (2017).Liberal economics had its day. Theaustralian.com.au. Available at: https://www.theaustralian.com.au/national-affairs/policy/era-of-liberal-economics-is-over-keating-seeks-nationbuilding/news-story/780806f9eb7d7b9445e729b2fc68fdbe [Accessed on 13 Sep. 2017]. Japanese Parliament to consider law backing commercial whaling This article has been published on 16th June 2017 and reported by Rachel Mealey. Japanese Parliament is considering about resuming commercial whaling. The Parliament desires to start again the commercial whaling as the Japanese people take whaling as cultural rights and they do it annual basis as hunting. Japanese people hunt the whale in Pacific and Southern Ocean. Japanese people take the whaling business as their scientific hunting and International Whaling Commission cannot do anything as IWC supports the scientific whaling. In this regard, Japanese people find the loophole of the international law and start whale hunting again. IWC always prohibits the commercial whaling. The new bill of Japanese parliament wants to give funding about research whaling to the people from the national budget of Japan. The bill also provides resources to Japanese whalers. Japanese government and parliament think that whale hunting is the sense of pride to the people of Japan. The parliament also th inks that Japan people do not restrain of whale hunting as it is the sense of nationalism to them. However, some of the anti-whaling protesters are there to protest like Sea Shepherd. A few months ago, Sea Shepherd published news and photographs of a dead whale on a dock of the ship. However, the government is captioning the bill as Implementation of Scientific Research as commercial whaling. Scientific whaling focuses mainly on counting the whale and finding out the issues in whale across oceans. On the other side, scientific whaling counts the population of whaling that would provide benefits of commercial whaling as well. The bill is propaganda of Japan's international fame and not to support the Japanese taxpayer. ABC News. (2017).Japan to consider law backing commercial whaling. Available at: https://www.abc.net.au/news/2017-06-16/japan-to-consider-law-backing-commercial-whaling/8623214 [Accessed on 13 Sep. 2017]. Chinas export continue to slow, but the domestic economy is holding up This article was published on 8th September 2017 and reporter was Stephen Letts. It has been observed that China is witnessing the poor export performance as demand is weakening day-by-day. The first sign of the slowing export possibly is that US dollar is getting stronger. However, China has good news that imports from China are observing prosperous sign as domestic economy is getting robust. This means that market forecasts foresee that US dollar and China's currency both will lower in coming days in China. However, Chinese economists are not seeing any alarming situation in export rate is slow now as the import is growing excessively high. In terms of US dollar, the import is growing well and Yuan measures it performed as high. In case of other big economies' like Europe, the US, Chinese export rate growth is slow, on the contrary, in Asian countries; the growth of export is accelerating in recent time. From an Australian perspective, the iron ore import is strengthening up. Chine se economists measured both import and export prices and they found it's weakening the volume of trade. US dollar is stronger currency and Yuan price is not raised according to market value. However, market analysts found that Chinese Yuan is taken appreciation against US dollar that could be potential profit for China. However, stronger Yuan may not be profitable for export market growth in near future as China's export competitiveness can be shifted to high-tech items. ABC News. (2017).China's exports continue to slow, but the domestic economy is holding up. Available at: https://www.abc.net.au/news/2017-09-08/china-trade-continues-to-slow/8884778 [Accessed on 13 Sep. 2017]. Political donations: New data maps industries web of influence This article was published on 9th February and it focused on the mainly increase of political donations by business organisations. Companies, business and individuals are donating in political parties for influencing the Australian politics. In order to buy the influence on political parties, most of the organisations in Australian donating money, however, real estate companies and construction based organisations are at the top of this chart. However, there is the opposite side also as New South Wales banned the donors to political parties from property development business. In case of taking help from political governance, the organisations are trying to create pressure on political parties as mining and finance firms are the major players in taking the advantage of political propaganda with unions. In the year last year (2015-16), the top place was taken by individual donors and almost $6.6 million was donated to the political parties. The business sectors included are constructio n, unions, finance, resources, unions, health and manufacturing companies. However, many entrepreneurs and industrialists personally donated in many political parties. In this light, Paul Marks, mining entrepreneur donated 1.3 million AUD to Liberal Party and he is the largest individual donor. The major banks (Westpac, Commonwealth Bank, ANZ and National Australia Bank) are not far behind and they donated to both Labour and Liberals parties. In case of Labour parties donor, the top five places are from construction, finance, unions and pharmaceuticals. Pharmaceuticals giant Pharmacy Guild of Australia donated $140,000 to Labour party. ABC News. (2017).New political donations data maps industries' web of influence. Available at: https://www.abc.net.au/news/2017-02-09/political-donations-industry-dataset/8229192 [Accessed on 13 Sep. 2017]. John Adams: An Economic Crisis is on its way This article was published on July 4, 2017, and this article dealt with the economic crisis in Australia. John Adams identified some signs that could help Australia to be safe from the economic crisis. Australia's bubble economy is driven by low-interest rates and consumption inducing tax with welfare policies. However, World Bank warned Australia about increasing of interest rate can be vulnerable for the people. Australian's household debt is as proportionate to the disposable income of the people and the rate is high now (190.4%). After the economic growth of the 1920s in Australia, Australia saw major economic depression for two times. In November 2016, Australia saw foreign debt at the highest level with access to $1 trillion as household consumption and low national savings were the main reasons behind this. US Federal Bank is to raise the interest rate, the result of this, Australia has to increase the interest rate on Australian borrowers for the credit rises and internationa l cost. Australia is integrated with the global financial operation. In this situation, Australian economy can go in two directions, it has to raise the interest rate and other is Australia government may lead not to allow other companies to intervene in the market. In conclusion, Australian economy needs to find equilibrium for macroeconomic factors, prices, profits, wages and employment. John Adams expected that this economic depression may last for three years and create an impact on social dislocation, the devastation of domestic economy and restructuring of the economy. Many institutions may bankrupt and Australia may need global intervention to secure the economy again. Dailytelegraph.com.au. (2017).An economic crisis is on its way. Available at: https://www.dailytelegraph.com.au/news/opinion/john-adams-an-economic-crisis-is-on-its-way/news-story/2929bc371f156dd5e1c3528835809fa1 [Accessed on 13 Sep. 2017]. References ABC News. (2017).Japan to consider law backing commercial whaling. Available at: https://www.abc.net.au/news/2017-06-16/japan-to-consider-law-backing-commercial-whaling/8623214 [Accessed on 13 Sep. 2017]. ABC News. (2017). China's exports continue to slow, but the domestic economy is holding up. Available at: https://www.abc.net.au/news/2017-09-08/china-trade-continues-to-slow/8884778 [Accessed on 13 Sep. 2017]. ABC News. (2017).New political donations data maps industries' web of influence. Available at: https://www.abc.net.au/news/2017-02-09/political-donations-industry-dataset/8229192 [Accessed on 13 Sep. 2017]. Bramston, T. and Bramston, T. (2017).Liberal economics had its day. Theaustralian.com.au. Available at: https://www.theaustralian.com.au/national-affairs/policy/era-of-liberal-economics-is-over-keating-seeks-nationbuilding/news-story/780806f9eb7d7b9445e729b2fc68fdbe [Accessed on 13 Sep. 2017]. Dailytelegraph.com.au. (2017).An economic crisis is on its way. Available at: https://www.dailytelegraph.com.au/news/opinion/john-adams-an-economic-crisis-is-on-its-way/news-story/2929bc371f156dd5e1c3528835809fa1 [Accessed on 13 Sep. 2017]. Sources: https://www.abc.net.au/news/2017-06-16/japan-to-consider-law-backing-commercial-whaling/8623214 https://www.theaustralian.com.au/national-affairs/policy/era-of-liberal-economics-is-over-keating-seeks-nationbuilding/news-story/780806f9eb7d7b9445e729b2fc68fdbe https://www.abc.net.au/news/2017-09-08/china-trade-continues-to-slow/8884778 https://www.abc.net.au/news/2017-02-09/political-donations-industry-dataset/8229192 https://www.dailytelegraph.com.au/news/opinion/john-adams-an-economic-crisis-is-on-its-way/news-story/2929bc371f156dd5e1c3528835809fa1

Wingstop Restaurant Essay Example

Wingstop Restaurant Essay In 1994, Wingstop Restaurant has spearheaded the proliferation of tasty and ultimate Buffalo-style chicken wings. Since then, Wingstop have been a synonymous to chicken wings. Wingstop boasts of proprietary recipes to the delight of its customers. Furthermore, outstanding customer service and superb food have generated clamor and apparent demands, which only the Wingstop franchise can provide and satisfy. Wingstop CEO Jim Flynn, decalred that 80% of the company’s sales generate from the sales of their specialty chicken wings (Wingstop, 2008). Wingstop boasts of its nine proprietary wing flavors. The flavors are: Atomic, Original Hot, Cajun, Hawaiian Barbeque, Garlic Parmesan, Hickory Smoked BBQ, Mild, Teriyaki, and Lemon Pepper (Wingstop, 2008). Wingstop ensures that the chicken wings are made fresh-to-order, and served steaming-hot. However, Wingstop promotes its specialty the buffalo-style chicken wings as its main entrà ©e. Wingstop focal point of the restaurant is its servings of buffalo-style chicken wings with a variety of flavors; lives up to its monicker â€Å"The Wing Experts†. (Wingstop, 2008). The plethora of flavors of its chicken wings also augments the broad market appeals of the Wingstop franchise. The restaurant also serves a wide-array of delicious sides. Customers are always looking forward to have their fresh-cut fries with sodas and beers. Even though the chicken wings are the meal itself, Wingstop also offers a bevy of sumptuous and delicious side dishes from such as Idaho potato french fries, classic potato salad, chilled carrot sticks, hot rolls, and bourbon double-baked beans. Thirst quenchers include a wide array of wine and beers (Wingstop, 2008). We will write a custom essay sample on Wingstop Restaurant specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Wingstop Restaurant specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Wingstop Restaurant specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Current Marketing Situation In order to entice more customers, Wingstop incorporated a nostalgic and aviation-themed atmosphere in their restaurants. Eventually, Wingstop began franchising in 1997 in order to add more stores in the United States. The first franchised restaurant opened in 1998. Franchising is a significant part of the Wingstop’s growth. The appropriate location of a Wingstop restaurant is essential to a franchise owner’s success. Wingstop has proven that an appropriate location is one of the keys to success of the company. Wingstop’s professional real estate team ensures that aspects such as traffic patterns and flow, demographics of the area, types of development, and a number of other factors are considered and assessed in order to generate opportunities from a target location (Wingstop, 2008). Wingstop has ascertained that they have a different market segment compared to KFC and Popeye’s, which sells individual meals and for families. On the other hand, Buffalo-style chicken wings tend to draw people with similar interests such as the Super Bowl and other sports events.   A myriad of factors makes Wingstop an appealing prospect for franchisees. The menu itself is an enticing factor for people to inquire for a franchise. CEO Flyyn says that simplicity works bests for Wingstop. This suggests that the Wingstop marketing strategy is not difficult to manage for those who intend to avail a franchise, yet lack prior food service experience. Furthermore, restaurants with small menus tend to have lower labor costs compared to other restaurants.Today, Wingstop has grown from a small restaurant to one of the country’s vastly- proliferated specialty restaurants. Being the pioneer of the chicken wing restaurants, the company anticipates its development and progress for it to bolster revenues (Wingstop, 2008). SWOT Analysis and Comparative Advantage Strengths  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Wingstop is the pioneer of Buffalo-styled chicken wing specialty restaurant.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It is considered the Coke of chicken wing restaurants.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Wingstop boasts a wide array of chicken wing recipes, which will cater to an eclectic group of customers.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Wingstop is not only considered a family-oriented restaurant; it is actually host to groups who share the same interest like sports event ( Super Bowl). Weaknesses  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Since it’s strictly a chicken wing specialty restaurant, Wingstop is limiting its menu to chicken wings and a number of side dishes that some restaurants already have.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Wingstop is only synonymous to chicken wings, which suggests that customers can be confused that it only serves chicken wings.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Franchising could be considered a weakness as well, due to the fact that Wingstop cannot deliberately supervise a franchise outlet. Opportunities Wingstop has engaged in franchising and royalty transaction, which is aimed at promoting the restaurant. Locations have proven that Wingstop can generate a myriad of opportunities like celebrity athlete endorsements that complements Wingstops advertising and promotion; NFL hall of famer Troy Aikman has been a solid endorser for Wingstop patrons who happen to be Super Bowl fanatics as well. Wingstop incorporates an apt sense of franchising and catering services, which generates subsequent opportunities. Threats One of Wingstops threats is the emergence of take-out and delivery chicken wing specialty restaurants; these restaurants are apparently taking advantage of Wingstops success. Wingstop is threatened by the emergence of chicken wing meals at Popeye and KFC. Wingstops franchising can also experience a letdown in its franchising deal whenever a franchising outlet does not manage the outlet in an appropriate manner. Marketing Strategy and Objectives As a franchise owner for Wingstop, you should keep in mind that Wingstops marketing concept is brief and precise. Wingstop incorporates the concept of chickent wing flavor options that will entice diverse market segmentation. This generates revenues for Wingstop, which it owes a lot to its efficient and charisma. Wingstops marketing strategy has generated 90% of food sales from chicken wings and side dish of french fries. Though it may sound easy to moderate the supply and the orders; high volume of orders and variations of kitchen space have been crucial factors that Wingstop considers in its operations. Its always a challenge whenever a customer orders 100 chicken wings. Its a standard imperative that product and the service should be done in a perfect manner. This suggests that Wingstops marketing strategy with its narrow product offering. The focus of   Wingstops marketing strategy is undoubtedly to proliferate its wide array of chicken wing variety to its diverse customer base . Furthermore, it is looking forward to existing multi-unit franchisees to complement its entrance to potential new markets. The initial invesment for a wingstop franchise is from $181,500 to $250,00, which includes a one-time franchise fee of $20,000. 5% of gross sales will constitute the current royalty (Zimmerman, 2008). Food and paper prices constitute 34% of operating costs. The price of chicken wings have catapulted to new heights, which will mean a consequent increase in prices. The increase in chicken wing price is beyond the companys control due to the fact that chicken wings are a market-driven commodity. Wingstops marketing strategy is evident during Super Bowl season, where prices and revenues peaks up thend declines gradually (Zimmerman, 2008). We chose to use the customary pricing strategy based on competition for our burrito business.   With this pricing strategy, we will price our items within the range of our competitors. By pricing our items at or around the dollar amount of our competitors, we will not lose price-sensitive customers. This strategy will be the most effective for our target market- the Orlando community.   Because Orlando residents spend on average $11-20 a week eating out, our prices must fit into this range.   In order to do this, we will price our burritos at $6.00 for a burrito and $1.50 for a beverage.   Our goal is to create a comfortable environment in which students wish to relax and â€Å"chill out†.   Therefore, our prices must reflect this relaxed attitude and provide students with what they need at the prices they can afford. By using a set price, we add ease of payment and decision to the benefits of our customers. The use of the customary pricing strategy does not allow ou r competitors the advantage of price because we will be within their price range.   Instead of attracting customers with a lower price, we will compete with other restaurants through the quality of our product.   Our target market, the Orlando community, listed price as the main factor when deciding where to eat; however, quality was a close second.   By offering higher quality than our competitors in the same price bracket, we plan to have the competitive edge. We also plan to offer a large menu variety. Yet, we will keep a standard of $6.00 for all items with an additional charge for extra ingredients or specialized items.   While there are numerous quick service restaurants that offer a large variety, these restaurants price at varying amounts, as well. This factor will distinguish our business from our competitors who do not offer set pricing. As previously stated we will charge $6.00 for all standard burritos.   Standard burritos include pre-thought options and a build-your-own option.   If customers wish to add extras, there will be a 50-cent charge.   Drinks will also come at a standard size at $1.50 each. Break-Even Point The survey results to calculate the number of chicken wings sold.   Our survey results suggest that 54% of the students surveyed ate out 1-3 times a week; so a conservative estimate for total population would be about 3-4 times a month, or once a week. Therefore we calculated that 5,000 (people) x 4 (times a month) = 20,000.   Considering competition, we decided that our market base would be approximately half of that (20,000 / 2 = 10,000). Based on food and other costs we decided the appropriate price per burrito to be $6.00.   Therefore we calculated the chicken wing revenue (10,000 x $6) to equal $60,000 per month in seasonal high times. We figured an appropriate approximation of this population would be 50% of our normal population.   We then figured the chicken wing revenue in down times to equal $30,000/month (5,000 x $6).   Projected total chicken wing revenue over a 12-month period we calculated to equal $600,000. To calculate beverage revenue, we further assumed that 75% of our population will order a beverage (different from water) along with a chicken wing (10,000 x .75 = 7,500) and, again, approximating 50% of total in down times (7,500 / 2 = 3,750).   We figured an appropriate price per beverage was $1.50, based on costs and our competition’s pricing.   Therefore I projected total beverage revenue, over a 12-month period, to equal $112,500. With a monthly total of 10,000 customers, we expect to see anywhere from 83-220 customers on any given day.   I further predict to have two main peak times during the day; lunch and dinner in which we forecast 40-110 people within those three hour periods.   I believe that our capacity to provide our product will meet the needs of our consumers based on our target prep time.   With multiple orders being prepped simultaneously, we estimate being able to serve up to a max of 40 people an hour, and based on our survey, about 50% of those people will be eating inside the restaurant.   Based on the size of our restaurant, and this statistic, we will be able to meet our capacity of take-ins versus to-go; about 80 people inside the restaurant per hour. Action Plan for Wingstop Orlando Our product will be positioned ahead of competition in the mind of our customers in Orlando through concepts of food variety and a socially inviting ambiance. The slogan will be, â€Å"Chicken Wings for All.† The slogan is important because this is what people will remember and what will be imprinted their mind when choosing a restaurant. The sales promotion will communicate to our target market our unconventional chicken wing restaurant. The advertising message will utilize our slogan as well distinctive features and benefits of our restaurant. The message will say what we are- a chicken wing restaurant, what separates us from our competitors- our variety and atmosphere, our location, and our hours of operation. The hours of operation will be made bold on flyers and to go menus because our weekend is a feature and benefit of Wingstop. Our overall message in each type of sales promotion conducted will convey what our restaurant is all about and let potential customers know wha t to expect by providing a who, what, why, when, and where. For our direct marketing, I will have designed flyers for our restaurant to post around the community. The flyers that are going to be posted in Orlando will be round with our logo in the center, and it will cost $200 to produce 200 of them. The flyers will all have the same information: our name, Wingstop, with the sub-heading of â€Å"The Chicken Experts†, our location and hours, logo, and features and benefits. By posting flyers the potential target market will become familiar with our restaurant name and logo and be provided with all the information they need to gain awareness, interest and evaluation to prepare for trial and hopefully adoption. The sales promotions we will use consist of sampling, coupons, and continuity programs. I will use these methods because we believe they will not only build clientele, but also keep customers coming back for more. I will know how effective coupons are because customers wh o want to use them will be bringing them in. I can total how many are returned versus how many are given out and find out if they are worth the time and money. Sales promotions will be run at the beginning, middle, and end of the school year. Extra specials and coupons will be utilized during the summer when business is slow. Budgets and Variables Wingstop Orlando is projected to be in a strong financial position.   Start-up costs are projected at $272,344 for the first year. Sales revenue for the first year is projected at $712,500.   This shows that there is the ability to cover start-up costs with marginal profit to cover all other operational related expenses.   The break-even point will occur within the first year.   Based on the industry averages for major corporations in this industry with net profit margins of 3%-15% our business has a strong position with an estimated 30% net profit margin.   This estimate is significantly higher compared to major corporations because as a small business we have much lower costs to manage. As for first year cost, the total will be $272,344; these costs mainly include depreciation of equipment, utilities with deposits, promotional cost, and inventory for the first year. These costs are known cost for establishing the business, but do not include many operational costs.   Break-even, as stated before, will occur within the first year. Fixed costs are $150,456, and contribution to profit per unit is 5.1%, this will result in breakeven at the 29,502nd unit.   Based on this, break-even will occur on the third month.   Projected revenue for the first year will be $712,500 with a net income of $217,182.   This results in a net profit margin of 30%.   The revenue is derived from the sales projection of 10,000 units for the months of January through May, and September through November based on survey results.   The remaining months are projected with 5,000 unit sales. We estimate that 75% of the sales will be accompanied with a beverage in addition to a burrito, so total revenue is estimated including this projection which is based on survey results. Conclusion Wingstops Buffalo-style chicken wings will be irresistible to all. Whether our customers are craving an Atomic Chicken Wing, an basket of Idaho french fries, or a Chinese chicken salad, we plan to offer the Orlando community a wide range of satisfying menu selections by â€Å"Chicken Wings for All†.   Customers will come to our restaurant to gratify any craving he or she may have and will stay to enjoy our unique and comfortable ambiance. Our endless variety of chicken wings at affordable prices combined with our quick service all located at the convenience within the Orlando area will lead to a successful endeavor in the franchise chicken wing business.